If you have a local business, then you definitely need to do local SEO on your website. Local SEO is different from other types of SEO because they focus on getting you traffic from your local area. After all, if you’re a dentist in Orange County, then you don’t want people from Los Angeles visiting your site or people from other countries in the world. So with that said, we will now look at a few local SEO services that will help to boost your rankings and get you more targeted traffic.
One of the most important services that you need to get is citations. These are basically mentions on various business directories and include the name of your business, your exact address, and phone number. The number and quality of your citations matter, since they will directly affect your ranking. You should always ensure that each citation you get is exactly the same as the other, meaning your address and website name should be the same, without any variations.
Next, you should get backlinks from other sites within your local area or at least links where the location is mentioned. In order to rank for a specific area, Google needs to know the location of your business. When you have links that come from other local sites or links where the surrounding text contains the name of your location, then this will improve your rankings.
Thirdly, another SEO service that you should get is on-page optimization and website optimization. This means that your site should be optimized for your location and each page should include mentions of your location. You should also optimize your site so that it is mobile friendly and loads extremely fast. Slow site speed will cause a decrease in your rankings, so you need to make sure your site is as fast or faster than other competing sites.
Lastly, when it comes to looking for local SEO services, you should always take your time to find the best agency or freelancer possible. This means that you should thoroughly check out all of their references and ask for testimonials and proof of ranking. This is critical to ensure you hire an agency or individual that will get you results.
In conclusion, we have just looked at a few local SEO services that will help to improve the ranking of your website. So, be sure to keep them in mind before you do any SEO.